This introduction to intercultural communication in international business, international relations and other situations of cross-cultural contact features the following unique highlights:
• It is rooted in history and anthropology, allowing the reader to situate intercultural issues in a wider humanistic framework.
• It offers practical advice that will be directly helpful in concrete intercultural settings.
• It goes through great lengths to warn against oversimplification and stereotyping, traps that are inherent in several publications in
the field of intercultural publications.
• It is critical: it does not shy away from critically discussing various theories and statements that are found in the literature in
order to arrive at a balanced view of what we can learn from research in the field.
• It encourages an open discussion of ethical issues related to multiculturalism and intercultural contact, also in the exercise
section.
• It includes a substantial set of exercises of various types which will allow the reader to develop their intercultural skills.
• It blends into an online learning platform.
• It makes a set of pedagogical aids available to instructors.
S. Paul Verluyten is professor emeritus of Intercultural Business Communication at the University of Antwerp. He was also a guest professor at various universities, in the Netherlands, Slovenia, Croatia, the United States, China, Vietnam and Thailand. He organized numerous training seminars for commercial companies, international organizations and diplomats in Europe and Asia, in which participants learn how to improve their intercultural communication skills.
